Interview with Peter Ripa, CEO of the Farmer’s Invitational Golf Tournament in San Diego, 8/25/15

08/25/15 Growing and Branding in challenging times – An interview with Peter Ripa, CEO of the Farmers Insurance Open

Segment 1: Peter Ripa Background and the golf industry

Segment 2: Challenges in the Golf Industry

Segment 3: Marketing and Branding for growth